A deck of cards to help you explore Goofle Analytics. The deck is made up of 60 cards divided into 4 colour suits:
- Yellow cards allow you think about your business goals – why are you running that site or digital activity?
- Green cards help you explore the most important metrics inside GA – they are the numbers that matter. Think about how they help you see progress towards your business goals.
- Red cards are GA dimensions. These include campaigns, keywords, content pages, traffic sources and many more and help you think about what’s working and what’s not.
- Blue cards are actions and they tell you directly where to look in GA and what sort of things you might do to improve the numbers.
Cards are the perfect way to think about these ideas; you can sort and select, discuss and argue with others about what needs to change and where to focus your attention.
The cards come in a nice box with instructions and ideas for workshops.